Advertising Media & Trade Promotion
Yemen has three television channels. Two are state-run television channels based in Sanaá and Aden. The third TV channel is a private one broadcasting from Cairo. Yemen also has six individual AM Radio broadcasters: Sana'a Radio, Aden Radio, Ta'izz Radio, Mukalla Radio, Hodeidah Radio, and Sayoun Radio. Yemen TV transmits from Sanaa and can be seen locally and throughout the Arab world. Channel Two transmits from Aden for local viewers only. Most programs are in Arabic, but there is one nightly newscast in English. Sanaa University is preparing to launch the first-ever independent channel with programming directed at youth. The university has completed setting up studios for the new channel and provided it with a professional cadre and necessary equipment.
The Public Corporation for Radio and Television offers two pricing schedules for media advertisements, differentiating between locally-manufactured domestic products and imported ones.
Television is one of the primary marketing and communications media, while the market for print advertisements is comparatively small. The daily newspaper circulation for non-government papers is on average 20,000 to 40,000 issues. Government newspapers, distributed free of charge throughout many ministries. Newspaper advertising rates depend on page space, and rates vary between daily and weekly papers. Official newspapers offer special rates for locally-manufactured domestic products of a foreign company.
Following are contact addresses for Yemen's leading daily and weekly newspapers:
Al-Thawra (Arabic official daily)
Al-Gumhurriyah (Arabic official daily)
14th October (Arabic official daily)
Al-Ayyam (Arabic Independent daily)
26th September (weekly, issued by the Ministry of Defense)
Yemen Times (Independent English bi-weekly)
Yemen Observer (Independent English weekly)
Below is a list of the local advertising agencies:
Sscom Advertising & Marketing
Vision Advertising & Marketing