Advertising Media & Trade Promotion
With the expansion of product availability following the government's relaxation of import restrictions on many consumer goods, the Syrian retail market has become increasingly competitive. Consequently, television and newspaper advertising has become more widespread. Responding to this increase in demand, some private advertising/public relations firms have opened. Employing desktop publishing techniques, they have considerably raised the quality of advertising standards. Newspapers charge foreigners steep rates, demanding about $712 for a 1/4-page newspaper ad, while the base rate for a 30 second TV spot ranges from $333 to $642 plus a 15-60 percent tax and timing mark-up.
For advertising purposes, the following local newspapers may be considered:
In 1996, local promoters held a number of new trade shows in both Damascus and Aleppo. Syrian promoters plan to hold trade shows in fields such as computers, medical equipment, tourism, agricultural and food-processing products and equipment, and construction equipment The Syrian government, likewise, annually hosts an International Fair of Damascus in August/September and a Book Fair in September.
In the last three years the privately sponsored SIFA fair has emerged as the most significant general trade show in Syria. It has attracted a growing number of foreign firms.