Advertising Media & Trade Promotion
Televised commercials are broadcast on the two Saudi channels during limited periods of the day. One TV channel is in Arabic; the second is in English, with broadcasting covering all of Saudi Arabia. Cost of a time slot varies considerably, depending on timing, and is usually less costly for Saudis than foreign firms. Contents are normally screened by the Ministry of Information to conform to moral and religious standards.
Many foreign and Saudi companies run commercials through Pan-Arab TV satellites channels who are widely popular in the region and proved to have big share of nationwide spectators.
Newspaper advertising is carried in both the local English and Arabic press. The three local dailies published in English have a circulation in the range of 20,000 to 50,000 copies: Arab News (London); Saudi Gazette (Jeddah); Riyadh Daily (Riyadh). The leading Arabic newspapers, with nationwide distribution, have circulation in the 70,000 to 100,000 range: Al-Hayat, Al-Shark Al-Awsat, and Okaz.
Other relevant newspapers have lower circulation, and some have only regional distribution.
-Sharq Al-Awsat (Arabic)