Advertising Media & Trade Promotion
Many advertising practices and strategies are familiar to Qatari firms. The most common forms of advertising are media announcements, billboards, and flyers. Local distributors generally develop advertising strategies in coordination with their principals. Several private advertising firms are equipped to handle promotional activities.
Most newspapers in Qatar, including three Arabic and two English dailies, have a large readership. These include the following:
The state-owned Qatar Radio and Television Corporation operates Qatar Television (QTV) and the radio station Qatar Broadcasting Service (QBS). QTV, comprising Arabic and English channels, broadcasts pre-recorded commercials. QBS also carries advertisements. The locally operated pan-Arab satellite channel Al-Jazeera receives some public funding but is independently owned and operated. It also broadcasts advertising for local and regional companies and products. There are no private radio stations.
Qatar Broadcasting Service (QBS)
Al-Jazeera Satellite Channel with seven operational
channels: Al-Jazeera Live, Al- Jazeera, Al-Jazeera Children, Al-Jazeera
Sports 1 English and Al-Jazeera Documentary