Advertising Media & Trade Promotion

Marketing in Kuwait can be challenging business. There are several local advertising agencies in Kuwait serving the international business community. Newspaper advertising in Kuwait is a highly effective tool for communicating with the general public, with newspapers securing forty percent share of the advertising market. Billboards, signs and vehicle panels account for thirty percent of the advertising market. Advertising is also available on several FM radio stations (both Arabic and English speaking) and three state television channels. For franchise operators, direct marketing via mail circular or newspaper insert is very common.